FORGET those Marvel heroes, the next big screen battle could be Australia’s Great White Shark taking on Crocodile Dundee, if Greg Norman has anything to do with it.
Following the monster success of Tourism Australia’s big-screen teaser during this week’s Super Bowl, the golfing superstar has thrown his weight behind the NT News #BringBackDundee petition to revive the film franchise.
By 8pm last night, about 4400 people had signed the petition at ntnews.com.au.
The proud Aussie – who themed his company Christmas party around the Dundee films last year – offered his acting services to Tourism Australia along with any support they needed to “bring Australia to the big screen again”.
Norman on Tuesday told his 92,000-plus Instagram followers to get behind the movement, hot on the heels of the mock movie trailer going viral in the lead-up to the NFL blockbuster on Monday.
Tourism Australia’s managing director John O’Sullivan said the sporting giant had reached out after the trailer was released, excited and enthusiastic to play a role in any new promotion.
“The cameo film featuring Aussiewood’s finest really took things to a new level. When you start to get Australian superstars like Greg Norman getting in touch to offer their services and support the campaign, you know you must have come up with something pretty special,” he said.
Adding to the momentum around a Dundee 4, comedy heavyweight Judd Apatow has declared his interest in the project.
The director and producer behind comedy blockbusters The 40-Year-Old Virgin and Knocked Up tweeted his support of a Crocodile Dundee reboot, saying he wanted to make it.
“Dundee came to America. Now he has a kid he didn’t know about. What day do I start ...”, Apatow tweeted.
The hugely successful writer/director/producer weighed in after a tweet by Eastbound & Down actor Ike Barinholtz, who said he was “legitimately bummed there is not a new Crocodile Dundee movie” being made.
Official ratings for the US telecast confirm the ad was broadcast to an audience of 103.4 million viewers, with an additional 2.6 million people watching NBC’s coverage (including commercials), the network’s website and app.
But it is the social media reach of the clever clip which has rocketed the Tourism Australia offering to the top of Super Bowl ad charts.
US industry website Ad Age declared the Dundee clip had beaten out Amazon, Doritos and Budweiser as the most watched online – snatching the commercial crown from the locals. In a report on Tuesday, the website said Tourism Australia had “stolen the crown” of reigning viral video winner Doritos, with more than 58 million online views to its credit – six million more views than any other Super Bowl campaign this year.
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