Sophie Monk is taking on a surprising and emotional new public role

SOPHIE Monk has worn many different hats in her life — pop star, actor, reality star and television host.

Now the Queensland native is taking on an emotional and very public new role as the ambassador of the Daniel Morcombe Foundation.

Monk, 38, was announced today as the face of the organisation, which was created by Denise and Bruce Morcombe following the disappearance of their son Daniel in December 2003.

Speaking about the position, Monk said she was proud to be supporting a cause she cared so deeply about.

“I will talk about keeping kids safe and child safety at every opportunity I get,” she said.

“There is nothing more important than our children being safe and parents and carers knowing that they can help. The world is a great place, I want all children to know they have the right to grow up safe from harm and abuse on and off line always.”

Daniel was abducted and murdered while waiting for a bus on the Sunshine Coast in Queensland when he was just 13 years old.

The resulting investigation was one of the most extensive in history. It wasn’t until August 21, 2011 that remains were found in the Glass House Mountains.

Brett Peter Cowan was charged with Daniel’s murder, as well as a range of other offences, and in 2014 sentenced to life in prison.

Monk’s appointment comes ahead of the annual Day for Daniel, held for the 14th time this year on October 26, promoting child safety, protection and prevention.

As the largest initiative of its kind, Day for Daniel has helped spread the reach of the foundation, which has to date engaged with more than one million Australians.

In a statement, Bruce and Denise Morcombe praised Monk’s official involvement as the organisation’s ambassador.

“Sophie has always supported us, our family and the foundation with hard work and friendship. We are honoured she has chosen to support the foundation even more, especially when she leads such a busy life,” they said.

“Sophie brings with her great ideas and a real passion for helping all children be safe.”

As part of activities this year, participants will be invited to join the second-ever online broadcast of a child safety lesson targeted at kids aged three to eight.

“It will teach key personal safety concepts for early childhood in a fun and interactive way,” a statement from the foundation said.

The foundation was started in Bruce and Denise’s kitchen in 2005 and since then has campaigned on a range of child safety issues.

For more information about Day for Daniel, Australia’s biggest child safety lesson and the free Keeping Kids Resources go to danielmorcombe.com.au

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