Content web series, #FlipGirl: ABC show goes viral - NEWS.com.au

A video of an Australian woman crashing her car during a live stream has gone viral around the world.

The 30-second clip has been watched more than 775,000 times on Twitter in the past two hours, while the tweet has been liked 16,000 times.

In it, a pink-haired girl is live-streaming herself in the car, singing Vanessa Carlton’s “A Thousand Miles” before getting into an accident and then freaking out in the aftermath. All the while, those watching the live stream are commenting in shock over the screen.

Replies to @arsonartist on Twitter, who posted the video, is a mix of people laughing but also calling the video fake.

Which, well, it is.

The clip is from a new seven-part ABC web series called Content, which debuted this week. The show is about a social media wannabe named Lucy (Charlotte Nicdao) who becomes famous when a clip of her crashing her car during a live stream goes viral and she earns the moniker #FlipGirl.

So it’s a warped life imitating art imitating life kind of deal.

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Content was commissioned for ABC iview, produced from by the same people as Bluey, and it’s shot to be viewed on your phone vertically.

Content co-director Daley Pearson explained to news.com.au how the team managed to pull off a viral marketing campaign.

“It was a million dollar marketing strategy,” he said with a wink. “But we only spent $60 of that on a prepaid mobile voucher.

“It was just us on our phones, throwing the show out to the internet in the hope it would spit something back. We’re desperately trying to promote our show about a character desperately trying to go viral by desperately trying to make their show go viral.

“We’re very surprised that it worked but there was a design in the approach — and a lot of luck helped too.”

Pearson said the Content team was surprised that the clip did go viral but also confessed that there were many other clips from the show they tried to seed online.

“We’re not going to tell anyone which ones, they might pop up over the next few weeks.”

The first episode of Content is available to watch now on iview, YouTube, Facebook or Instagram TV, while it will also be projected onto a building in Melbourne’s Federal Square, playing on repeat over two nights from this evening.

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